United Kingdom · Est. 2020

Studio Underd0g

Founder

Richard Benc

Founded

2020

Origin

United Kingdom

Certification

Swiss Movement

The Atelier

Studio Underd0g launched in 2020 as a microbrand built on playful chronographs and limited drops that consistently sell out within hours. A 2024 collaboration with H. Moser & Cie signalled the brand's arrival on the serious horology stage.

Current Pieces

2 pieces

02Series Field Steffany BlueNew

Ref. SU-FLD

A 37mm field watch with a Steffany Blue dial — Studio Underd0g's take on the everyday wear category. Miyota 9015 movement, sapphire crystal, textile NATO strap. Part of the 02Series field watch line.

£540★ 540 Avios

01Series Watermel0n (Gen 3)Limited

Ref. SU-WTM

The watch that started it all — a chronograph in pink and green that sold out within hours of release. Sellita-based movement (post-Seagull MOQ change), Gen 3 with refined case and movement. 38.5mm steel case.

£550★ 550 Avios

Official website